On October 1, 2020, Nigerian superstar, Wizkid announced the release of his ‘Made In Lagos’ merch, a collaboration with sportswear brand, Puma.
This marks Wizkid’s second collaboration with a sportswear giant after he collaborated with Nike for his Wizkid FC merch in 2018. The headline merch looks like a football jersey with ‘Made In Lagos’ at its centre. This seems a part of Wizkid’s Lagos-centred roll-out for his upcoming album, Made In Lagos.
“Wizkid launches ‘Made In Lagos’ merch with Puma”
Wizkid is pretty much the biggest thing in Nigerian pop, which itself seems to advance on the global music stage almost as quickly as the country’s economy, one of the fastest-growing in the world. He scored a massive smash last year with “Ojuelegba,” an insatiable rags-to-riches hit with a shoulder-shrugging Afrobeat, which inspired Drake to jump on a remix (the two linked up after expressing mutual admiration over Instagram). “Ojuelegba” is prime and perfect Afropop, characterized by a shuffling, whistling charisma, an elegant rhythm, and a message of positivity and parties. It is distinctly Nigerian, yes, but also—in the way that all songs that worm their way around the world are—an inspirational anthem for many.
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One hundred percent. The clothes I make back home are
proper—properly fitted. Proper, proper. Tailors are A1 back home.Wizzy Says
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